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Client: REEL Cinema | Location: UK Sites

The Goal

  • Reduce contamination by introducing clearly labelled and separated waste streams
  • Improve efficiency by using higher-capacity or smarter bins to minimise liner changes
  • Enhance aesthetics with visually appealing bin designs that encourage correct usage

The Problem

  • High contamination due to lack of separate waste streams
  • Bins fill quickly, requiring frequent liner changes by cleaners
  • Unattractive bin design reduces user engagement and proper use

The Solution

  • Clear, large signage was added to new stations to reduce contamination
  • Uniform station design was implemented across all locations for consistency
  • Additional waste streams were introduced, leading to cleaner, better-sorted waste
  • Varied unit sizes were used to fit different spaces while still promoting recycling

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