The Goal
Increase recycling efficiency and encourage proper waste disposal
The Problem
- Mix of bins makes disposal confusing
- Inconsistent waste streams confuse passengers
- Hard-to-read signs that lead to wrong waste disposal
- Existing infrastructure looked untidy and out of place
The Solution
- Bespoke recycling stations in a finish that aligns with the British Airways, BA Better World Sustainability Pledge
- Tailored and customised signage for each area of the British Airways estate
- On brand BA Better World logo on door Continuous liner system installed within the station saving plastic consumption up to 80%
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